Challenge

Switch the youth market away from other competitor mobile phone companies to specialist youth mobile operator TAG. Task was to spark interest and create a relationship with this target.

Solution

Building on a successful campaign idea of ‘if you’re not on TAG you deserve to get your ass kicked’ we developed a site in which the young people were punished by machines. Selecting from 25 films the opportunity was to personalise a punishment and send it to a friend.

For more information contact:
Euro RSCG 4D Portugal
+351 2189 10 600