Challenge

Cut through the crowded beer sector and present Dos Equis in a way that would spark chatter, pique curiosity, and critically move beyond the conventional Mexican imagery of beaches, burritos and burros.

Solution

We introduced the eccentric, charismatic character of The Most Interesting Man in the World (MIM) as a voluntary brand spokesperson: he and Dos Equis share a point of view on life that it should be lived interestingly.

For more information contact:
Euro RSCG 4D USA
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