Challenge

Create interest in the new Volvo XC60 in a marketplace already crowded with established competitors.

Solution

We created a pre-launch teaser phase telling six unique stories about different features of the XC60 in six uniquely different styles to maintain interest over the pre-launch period. eNewsletters were sent directly to Volvo subscribers and a database of warm prospects – to inform them of the updated content.

For more information contact:
Euro RSCG 4D Netherlands
+31 (0) 20 456 5000