Challenge

Acquire, generate and manage a business-to-business sales database across Europe for Toshiba.

Solution

We identified our hot prospects using Real Time Marketing, a customer relationship tool which not only tracks users’ interaction with a site but creates automatic e-mailings and alerts.

For more information contact:
Euro RSCG 4D Germany
+49 (0) 211 749 6930

Results

  • Campaign successfully rolled out to 11 countries in 8 languages
  • Response rates over 25% achieved across multiple countries
  • Generated over 34,000 new addresses in Europe

Learn how we use Real Time Marketing for our clients