Work
Challenge
Acquire, generate and manage a business-to-business sales database across Europe for Toshiba.
Solution
We identified our hot prospects using Real Time Marketing, a customer relationship tool which not only tracks users’ interaction with a site but creates automatic e-mailings and alerts.
For more information contact:
Euro RSCG 4D Germany
+49 (0) 211 749 6930
Results
- Campaign successfully rolled out to 11 countries in 8 languages
- Response rates over 25% achieved across multiple countries
- Generated over 34,000 new addresses in Europe