Challenge

Strengthen existing brand relationships and drive awareness of Evian across the world in a fun and innovative way using digital as a central medium.

Solution

Through an extensive seeding and social outreach programme we created the most successful commercial viral ever. Several viral teaser films featuring the Evian Roller Babies appeared tactically on heavy traffic sites and blogs. A dedicated site, Facebook page and 'making of' film were also created to support the online drive.

For more information contact:
Euro RSCG BETC 4D France
+33 56 413500