Challenge

Promote Western Union’s Telephone Money Transfer service with a limited budget of $40k.

Solution

We suggested a viral video to target potential consumers of the service and generate awareness. Creating a viral allowed us to deliver a broad and effective message. To help create an engaging and humorous series, we filmed several hidden-camera movies raising awareness of the Telephone Money Transfer service and communicating the ease at which consumers can use this service.

For more information contact:
Euro RSCG 4D USA
+1 312 640 6800