Challenge

After having great success communicating directly with educators, the worldwide interactive white board leader, SMART Technologies, wanted to reach out to parents in their first consumer-facing global campaign. With low brand awareness and a technology offering that few parents even had knowledge of, the challenge was to firmly assert SMART as the innovative leader, while also showcasing the wonders of their products.

Solution

Currently running, our global online campaign features brilliant brand films, refreshed and compelling content, Facebook communities in 7 different languages and a simple creative thread tying it all together, as it asks, "Who is the best teacher in the world?"

For more information contact:
Euro RSCG 4D Toronto
+1 416 920-6864