News
2011-01-27
The Flightdeck launches – Your Social Media Control Centre
EURO RSCG 4D and Cake have launched The Flightdeck, a proprietary real time social media monitoring tool.
We are proud to announce the launch of ‘The Flightdeck’, a listening tool that gives you the full picture of what’s being said about a brand. The Flightdeck aggregates all online information into one online control centre, allowing any smart marketer to pilot a brand to the greatest heights. It’s smart, it looks smart, it works, and you’ll actually look forward to using it.
The Flightdeck allows users to track the sentiment of every piece of online activity around their brand, and will show the importance, influence and authority of any individual that posts a comment, giving far greater insight into brand perception at any given time.
With social media growing at a rapid pace, there is greater need than ever for marketers to stay fully informed of what is happening to their brand online and in real time. Indeed, recent industry research shows that 75% of UK companies do not know where and how their most valuable customers are talking about them online, with a third not measuring the effectiveness of social media on their brands.*
The Flightdeck is powered by data from a number of expert sources. Leading buzz monitoring specialist Sysomos provides real time analysis of multi-language and multi-territory conversations taking place across blogs, forums, social networks and news sites. The Flightdeck also incorporates influencer analysis and authority rankings. The remaining data is aggregated from open APIs from existing social networks and a brand’s profile page, all gathered using bespoke modules and algorithms developed by Cake and EURO RSCG 4D Group.
EURO RSCG 4D Group Global CEO Matt Atkinson says: “Bridging the gap between what people say and what people do is vastly important for all brands. With The Flightdeck we have a comprehensive view of a brand’s social footprint. We look forward to helping clients get to grips with their ever-changing social media landscape with the aid of this unique tool.”
* A study of 2,100 companies conducted by business analytics leader SAS, October 2010.
For further information,
visit: theflightdeck.biz
follow: twitter.com/flightdeck247