News
2010-05-17
BETC Euro RSCG's Digital Offensive
The Euro RSCG network is expanding its artillery in the digital market with the launch of BETC Digital. While its competitors, Publicis and Omnicom, have also ventured to expand their digital offerings, BETC is taking a different approach to this booming marketplace.
BETC Digital will be made up 160 collaborators, have its own management team, and will build off of of the foundation created by Euro RSCG 4D Paris. " This is an agency that will bring together experts on all interactive subjects, all while promoting the BETC culture through strong brand awareness and cutting edge creative development." explains Mercedes Erra. Emmanuel Miclo and Betrand Forges will be at the helm of this new operation and will be accompanied by two additional managing directors (Olivier Vigneaux and Jerome Duchamps).
Although BETC Digital distinguishes itself from BETC Euro RSCG by name, it still remains at the heart of the agency. The two agencies have accomplished this through an integrated production team of 30 people. As a result, they are both collaborating on what is most important; the final product.
Click here to read the full article in French