News
2010-04-28
IKEA Enters U.K. Election Campaign with Website by Cake London
With the U.K. election only a week away, Ikea is entering the fray with three separate kitchen designs, each created specifically for one of the three would-be prime ministers currently canvassing for votes on May 6. Ikea is offering design inspiration for whichever leader wins the right to move into the prime minister's residence at 10 Downing Street.
A website, ikeadomesticpolicy.com, shows the three kitchen designs -- Brun, Kamerun and Kleggi -- and allows users to scroll over the items in the kitchen to reveal a whole host of pertinent product details. The site, created by digital agency Cake, is an extension of Ikea's message that it has something for everyone. It links to another site where users can plan and design their own kitchens (or just watch Ikea's Kitchen Squad create mayhem).
Read more here Advertising Age