News

Back to all stories

2010-03-25

Euro RSCG NY Release Latest 'Most Interesting Man in the World' Campaign for Dos Equis

Strategies.fr

Euro RSCG NY is launching a series of advertising activity building on the popularity of the pop-culture icon, the 'most interesting man in the world' for Dos equis. The campaign involves television, radio, digitial, print and out-of-home executions.

To watch all the new Dos Equis videos, click on the link below: Campaign

Below is a link to an article from AdAge by Henieken CMO Christian McMahan where he discusses the new campaign and working with Euro RSCG NY to keep 'The Most Interesting Man in the World' interesting

Full Article: AdAge