News
2010-03-15
New Global Dulux Campaign, 'Let's Colour Project' by Euro RSCG London
A worldwide campaign taking in Brazil, France, India and the UK will transform grey spaces with colourful paint. In the coming months, Dulux will work with local communities all over the world, rolling up its sleeves to paint streets, houses, schools and squares. It's the beginning of an inspiring colour movement that everyone can join. Already the team have literally painted the streets of Rio!
The integrated campaign with digital at the core includes social media, community activation, PR, TV, print and more. You can see this amazing and colourful story online, and the team would love your support:
Sign up at: www.letscolourproject.com
Follow and comment on the blog at: www.letscolourproject.com/blog
Join the Facebook and Orkut fan pages
Follow the campaign on twitter: @lets_colour , please use the hashtag #letscolour