News
2010-03-04
Euro RSCG 4D Seeks Consumer Input for Final Part of Volvo S60 Campaign
Euro RSCG 4D and Arnold Worldwide have combined to create an online campaign for Volvo’s S60 model which asks for users’ input in developing the final part of the campaign.
Running ahead of the launch of its S60 later this year, the activity aims to show the car’s naughty side in three online films.The films, which can be viewed at naughty.volvocars.com, show the car doing a slalom test, each time in a ’naughtier’ way, such as driving backwards. At the end Volvo asks the viewer whether they want the video to be naughtier, before inviting them to a crowdsourcing programme to help with ideas for a fourth film. This will be released to coincide with the car’s on-sale date.
Don Lane, Volvo global brand director for Arnold, said, “The Naughty Volvo campaign is designed to be as surprising and innovative as the product itself. This is by far the most integrated, modern campaign we’ve developed together with our partner agencies.”
Read the full article here: NMA