News
2009-11-17
Sony Quantum Code wins at 2009 Digital Media Awards
They may have built an old-fashioned tree house out of redwood but Colenso BBDO, Auckland and Aim Proximity cleaned up at the 2009 Digital Media Awards in Shanghai last night - Yellow Pages' 'Treehouse' won best of show - the Platinum Award - and two gold awards.
Agency of the Year went to BBDO Asia-Pacific and Digital Brand of the Year was Intel-Dell. New Zealand picked up a total of seven awards - two silver and two bronze as well as the Yellow Treehouse golds and Platinum. The two silvers were won by Aim Proximity Auckland for The Warehouse's 'Get the Secret' and to Tribal DDB/Rapp for ANZ BANK's 'Getting U Thru'.
Australia won eight awards - four silver and four bronze. Two silvers were awarded to Euro RSCG Australia for Sony's 'Quantum Code' campaign while one silver went to dgm Australia & OMD for St. George Bank and the other to ZenithOptimedia's Kit Kat Chunky Cookies & Cream launch for Nestle Australia.
Chairman of Judges, Chris Baylis, ECD of Tribal DDB Amsterdam, says that for clients the world over the emphasis has shifted from bought media to earned media: "Alongside this, the social media revolution has taken another turn with the rise of Twitter. For me, any innovative use of earned media and emerging digital communities by agencies for brands is doing the right thing with digital. Of course, this will always be as part of a more traditional media marketing mix. Getting brands liked and talked about is an effective way to build market share."
Australian and New Zealand judges included Adam Good, executive director of digital innovation, Clemenger BBDO Australasia; Lee Parkinson, managing partner, New Dialogue New Zealand; Ashley Ringrose, creative partner/founder, SOAP Creative and Joshua Rowe, digital creative group head, Mark.
AUSTRALIAN WINNERS
Silver
Quantum Code
Euro RSCG Australia
Sony Australia
Category: Mobile
Quantum Code
Euro RSCG Australia
Sony Australia
Category: Best Viral Marketing
Source: Campaign Brief