News
2009-11-06
Euro RSCG 4D Amsterdam's "Blind Preview" campaign for the new Volvo S60 is featured in Campaign's The Work
Euro RSCG 4D Amsterdam's "Blind Preview" campaign for the new Volvo S60 is featured in Campaign's The Work. The magazine writes, "Euro RSCG 4D Amsterdam and the London production company Great Guns have produced a short film to promote the new Volvo S60.
The film, directed by Paul Shearer, shows Esref Armagan, a blind artist, invited to preview the new model, painting his experience using just touch. He uses paints and Plasticine to capture the car's form, giving consumers an original perspective on the shape and feel of the Volvo S60. The four-and-a-half-minute film, which will be shown on Facebook, documents Armagan's journey to the Volvo factory and his subsequent previewing and painting experience."
Source: Campaign