News
2009-10-26
Euro RSCG 4D Prague Creates Website for Global 'Tck Tck Tck: Time for Climate Justice' Initiative"
The Global Humanitarian Forum’s ‘Tck Tck Tck; Time for Climate Justice’ campaign was created by Havas Worldwide and was launched earlier this year at the 56th Cannes International Advertising Festival. Having a global reach and ambition, the campaign is supported by a highly creative website, acting as the pillar of all communication, created and developed by Euro RSCG 4D Digital Prague, Czech Republic, in collaboration with Euro RSCG London, EHS Brann and The Hours.
The site allows downloading a specially re-recorded version of Midnight Oil’s ‘Beds Are Burning’ as a global musical petition to demand climate justice at the UN’s Copenhagen Climate Change Summit in December. The song has been supported by over 60 international music stars and celebrities. Every download will count as a unique digital petition with people adding their names to demand world leaders reach an ambitious, fair and global deal at the UN Climate Change Summit in Copenhagen.
Euro RSCG 4D in Prague is today one of the key regional players in the interactive technology and digital production fields. Euro RSCG 4D in Prague is today a leading hub for interactive technology and production within Europe, with a focus on sophisticated microsites, social media applications, rich media banner campaigns, internet video applications, Flash applications and widgets.
The agency counts more than 70 local talents, and gained a high reputation when it comes to creativity. Apart from serving local clients, it also provides regional and international production services, acting as a hub able to deliver fast, quality, and cost effective services., and supporting network agencies such as Euro RSCG 4D in Amsterdam, Euro RSCG London, EHS Brann as well as Euro RSCG Worldwide.
Gilles Bérouard, Managing Director, Euro RSCG Europe, commented: “Putting Digital at the core of all our agencies to help our clients to enter the future first is our key strategic priority. We succeeded to build in Prague one of our best European Digital centre of excellence. With the “Time for Climate Justice” website, our Euro RSCG 4D team demonstrated again its capacity in handling demanding tasks, delivering top creativity, and mastering digital technology at its full. Communication excels at changing people’s behaviour, and it is precisely the aim of the whole campaign, in which the advertising and marketing communities have a crucial role to play.”